The trailer for the new film about the dainty woodland creatures will wash over your brain like a warm 70-second bath. Does every toy movie need to be an Oscar-worthy social commentary?

This Easter, a new movie based on Sylvanian Families will be released into cinemas. If you’ve been keeping up with films based on toys for the last decade or so, then you’ll be forgiven for feeling a modicum of dread upon hearing this news.

Because ever since Barbie took a billion dollars and found itself nominated for a bunch of Oscars, a toy movie isn’t allowed to be a toy movie any more. It has to be an auteur-driven toy movie; one that also functions as a commentary about the capitalist machinations that drive the toy industry.