Indie distributor Neon has revealed how it pulled off its second best-picture win in five years, following Parasite in 2020

The extraordinary success of Sean Baker’s sex worker romance at the Oscars on Sunday has left many gawping at the campaigning nous of indie distributor Neon, who released the film in the US.

Five years ago, they propelled another Palme d’Or winner at Cannes, Bong Joon-ho’s Parasite, to an Oscars landslide. The price-tag on that victory, as well as all the marketing and press tours costs for the film, was $20m (£15.5m).