The president’s official feeds are traditionally relatively sober but the 2025 version projects a petulant wannabe king

Traditionally the White House social media feeds have been a relatively sober way for administrations to communicate with the public. The X and Facebook accounts promote their presidents, but have tended to stop short of full-fledged propaganda.

Not any more. Under Trump’s presidency the White House’s digital communications have blasted past mere propaganda, to a level of bad taste and sycophancy that has shocked observers and prompted concerns that Trump sees himself as a monarch.