Reform UK leader and his platform GB News are having to balance opinions of voters and audiences over US president’s comments about Volodymyr Zelenskyy

Finding a way to keep two groups with opposing interests happy is the sort of tediously mainstream ­manoeuvre that Nigel Farage has managed to avoid in his political career so far.

But Reform UK’s leader and, until last week, majority shareholder had to deal with this unfamiliar dilemma on his platform of choice, GB News, after Donald Trump’s outburst about Volodymyr Zelenskyy last week.