House of Guinness is the latest in a long line of TV sagas with a super-rich – albeit dysfunctional – family at its heart. Is it their relatability that keeps us hooked?

As any self-respecting zeitgeist-spotter knows, the quickest way to dress up a minor cultural trend as a fully-fledged aesthetic phenomenon is by adding “core” to the end of its name. The latest contender bearing that look-at-me suffix is dynastycore – television’s apparent obsession with notable multigenerational families.

Following in the wake of Succession, House of Gucci, Ferrari, the Sopranos, All the Money in the World (the story of the Gettys) and, of course, The Crown, now comes House of Guinness, currently being filmed at various swag locations.