ASA acts on poster campaign by Wahed, urging people to join a ‘money revolution’, after receiving 75 complaints

The UK’s advertising watchdog has banned a campaign by an online investment company predominantly targeting Muslims that featured images of euros and US dollars and the words “The United States of America” in flames alongside a call to “join the money revolution”.

Wahed Invest Ltd, an online investment platform, ran six posters on various Transport for London (TfL) services, including the London Underground and on buses, last September and October.