Luxury carmaker driven to meet demand for bespoke upgrades, after recording third-highest annual sales in 2024

Rolls-Royce Motor Cars has said it will invest £300m in expanding its Goodwood factory in West Sussex to meet the growing demand for bespoke upgrades, after the luxury carmaker recorded its third-highest annual sales in 2024.

The investment will extend the luxury carmaker’s manufacturing facility as it gradually moves away from V12 petrol engines to battery electric vehicles, as well as increasing its capacity to fulfil the whims of some of the world’s richest people.