The electric car brand was once a liberal favourite – but the CEO’s embrace of Trump has led to an angry backlash

As Elon Musk has embraced Donald Trump and various far-right conspiracy theories, he has left behind an aghast cohort of Tesla owners who suddenly feel embarrassed by their own cars. Many of them are now publicly displaying their dismay at Musk on their vehicles.

Sales of anti-Musk stickers have boomed since the world’s richest man declared his support for Trump and helped propel him to victory in the US presidential election, as owners of Teslas, the car brand headed by Musk, try to distance themselves from the South African-born multibillionaire.