Record $6.7bn expected to be spent from Friday to Monday but some brands choosing to opt out over overconsumption concerns

Black Friday used to be an American thing. But, like Halloween before it, the phenomenon of a blockbuster end-of-November sales period has taken off outside the US.

Across Australia, a wave of advertising has surged – promoting discounted appliances, electricity plans, clothes and just about anything else you could think of – reaching its climax this week.

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