Match Group’s digital assistant will tailor profiles and search for dates – but critics fear genuine connections are at risk

Fed up with writing dating profiles? Or sick and tired of swiping? Dating apps not really doing it for you? Let a digital sidekick take the strain.

While user fatigue may be setting in – reports suggest a notable decline in usage – the world’s biggest online dating company is launching an artificial intelligence assistant that it claims will “transform” online dating.