Research shows six in 10 social media content creators do not verify accuracy of information before posting it

Social media influencers need “urgent” help to check their facts before they broadcast to their followers, in order to reduce the spread of misinformation online, Unesco has warned.

According to a report by the UN’s educational, scientific and cultural organisation, two-thirds of content creators fail to check the accuracy of their material, making them and their followers vulnerable to misinformation.