An anti-gay slur’s at San Diego FC’s home debut prompted a strong response from the club. They’re not the first ones forced to address a tired trope

It all started as a bit of a joke, just not a funny one. Now infamous enough to be known as ‘the chant’ or ‘the p-word’ even in English, historical accounts say the homophobic chant that has remained persistent in Mexican soccer began in Guadalajara. Atlas fans were infuriated by goalkeeper Oswaldo Sánchez’s departure from their team and his eventual return to their rivals Guadalajara. That’s when they tweaked a traditional gridiron football ritual, building up noise before belting out an anti-gay slur whenever Sánchez took a goal kick.

The chant appeared again – this time with more venom – at a game between USA and Mexico in a 2004 pre-Olympic tournament in Guadalajara. Mexico fans were still smarting from El Tri’s loss to the US at the 2002 World Cup. That led to 60,000 Tapatios directing the slur at US goalkeeper DJ Countess during Mexico’s 4-0 win. The ugly trend has continued, and grown, despite campaigns from the Mexican football federation, Fifa fines, and efforts from Liga MX, who named a full season after an alternative chant in 2021.