Turki Alalshikh is willing to spend billions to promote boxing. Bringing back what made the sport so compelling would help

On January 14, 2025, His Excellency Turki Alalshikh posted a message on social media that read, “MAKE BOXING GREAT AGAIN.”

That’s a noble goal. And the Saudi Arabian General Entertainment Authority has signaled its willingness to spend billions of dollars to achieve it.

Thomas Hauser’s email address is thomashauserwriter@gmail.com. His most recent book – a memoir titled My Mother and Me – is a personal memoir that was published by Admission Press.