Deals with Saudi oil firms and gambling companies contradict the values women’s game has worked hard on

Women’s football, the business, is on the rise. There will be ups and downs, anomalies and backwards steps, but the overall trajectory is upwards.

In March, Racheal Kundananji’s move from Madrid CFF to Bay FC for £685,000 broke the record for the most expensive transfer fee in women’s football, a record being superseded with such increasing frequency that the first £1m transfer does not feel far away.