In the earnest press tour for the film, actor Cynthia Erivo was in tears at the idea that fans were ‘holding space’ for the song Defying Gravity. But is it more self-help jargon or something more powerful?

The journalist Tracy E Gilchrist had just four minutes with the Wicked actors Cynthia Erivo and Ariana Grande – and she had to make them count. She just didn’t bargain on becoming part of one of the year’s most-used memes as a result of saying the phrase “holding space”. “I just went in and did my job, which was to try to get an authentic answer to a question in a very short amount of time,” she says. “It felt like the right term for what I was trying to get across to Cynthia, which is the idea that you can interact with a work of art like Defying Gravity and feel something within yourself.”

In the interview – a standard junket affair of rotating film journalists – Gilchrist, teeing up her question, informs Erivo that “people are taking the lyrics of Defying Gravity and really holding space with that and feeling power in that”.