British farms laying on ‘lamb watch’ holidays for tourists seeking a return to nature – and fluffy hugs

In a shed in the Malvern Hills, lambs struggle clumsily to their feet as holidaymaking couples look on.

Clare John, the third generation in her family to farm these 50 acres of Worcestershire pasture, began offering lambing-themed breaks two years ago in response to a surge of customer requests. Rowley Farm’s holiday cottages are block-booked for the 2025 spring lambing season, which traditionally peaks around Easter.