Colourful contest celebrates pop star and brings cheer after events for Timothée Chalamet and Paul Mescal go viral

It looked very similar to the other lookalike contests that have captured the imagination in the last few days, but the London event was not quite the same as it was in New York and Dublin.

For a start, Harry Styles did not gatecrash his own lookalike contest in Soho Square in the West End, as Timothée Chalamet had two weeks earlier in New York.