Simone Ashley tries her best in Amazon’s gimmicky romantic comedy but it’s too flimsy and forgettable to demand our attention

I am generally wary of streaming platform originals, so often do they feel like the fast fashion of the film world: cheap, disposable, chasing ephemeral interests and brittle with repeat use. But I will give Netflix, Amazon and co props for this: for nearing a decade now, they have attempted to fill a void left by the theatrical box office, whose hollowed-out market rarely supports the mid-budget adult films – particularly romcoms and erotic thrillers – that routinely entertained non-franchise audiences in decades past. Only occasionally do they succeed, as in the case of Netflix’s Do Revenge or Players, but the mission remains worthwhile.

Picture This, a new romcom from Amazon Prime Video, has promising elements suggesting it could be one of the better entries. Namely: the presence of Simone Ashley, the always luminous breakout star of the Netflix confection that is Bridgerton; Hero Fiennes Tiffin, nephew of Ralph and Joseph and perhaps best known for his role in the Tumblr smutty After trilogy; and the ever-relevant plot of becoming an unsolicited charity case as a single woman at the ripe age of 30. But though the two leads are capably charming – or, in the case of Tiffin, baseline attractive as a nice hometown guy not given much to do – the movie still has the imprint of a tech company’s content assembly line: cheaply made, over-lit, bumpily paced, ludicrously dialed-up characters without much comic payoff.