Playing music that is as smart as it is successful, Brit winners made articulate calls for artist development – while host Jack Whitehall was brilliantly risky

The Brits has long been in the business of underlining success; upsets and shock wins aren’t really the point. If they seemed moderately more exciting in 2025 than in years past, that’s partly because Jack Whitehall is a better, riskier, funnier host than anyone else offered the job in recent years – he mocked Stormzy for his promotion of McDonald’s, made a joke about amyl nitrate and called Coldplay “the musical missionary position” – and because 2024 was a vintage year for mainstream pop, dominated by music that was characterful and hugely successful.

If Charli xcx – and producer AG Cook – hadn’t been lavishly rewarded for her agenda-setting album Brat, you would have wondered what had gone wrong: likewise Chappell Roan, whose ardent emotion both in and out of the recording studio makes her one of pop’s most cheering recent developments: she responded to her two awards with acceptance speeches that called upon the music industry to offer more long-term development support to artists – a theme also picked up on by Myles Smith, winner of the rising star award – and shouted out the trans community and sex workers.