Hendricks plays a Hollywood producer who returns to her home town to shoot a show in this whimsical comedy drama – and she is not someone you want to cross

How much you enjoy Small Town, Big Story will depend on how you feel first about whimsy and second about genre mashups. If your appetite for both is large, then Chris O’Dowd’s creation (he wrote and directed) has plenty to make you happy. If not, you might find the whole thing a little too underpowered to keep you going.

Christina Hendricks, of Mad Men fame, plays hard-bitten TV producer Wendy Patterson. She is in charge of her first big Hollywood production and returns to her tiny home town of Drumbán in Northern Ireland (after 25 years in Los Angeles surrounded by fat-cat bosses and patronising colleagues) to shoot it there. This follows shenanigans by Drumbán’s more colourful and eccentric characters to keep the location scouts from choosing a more tax-advantageous site across the border; these shenanigans include a pig’s head on a stick and a sign saying “Death to the infidels”, which, you know … well, OK, all right. Not even so much from an offence-giving point of view but from an “Is this remotely credible in this particular world?” position.