Fresh out of jail, does it matter that his 2017 festival was one of the biggest social-media-driven deceptions of our time? Not a bit

“Since 2016, Fyre has been the most talked about festival in the world,” organiser Billy McFarland told a US broadcaster when tickets for Fyre 2 went on sale this week. McFarland was sentenced to six years in prison for wire fraud in 2018, related to his organisation of the first Fyre (he served only four). Whatever you think about the first Fyre – with its famous limp cheese sandwiches, its disaster-relief-tent accommodation, the absence of advertised headliners, the $26m of unpaid debt, the rats (were the rats influencer hyperbole? Perhaps, but on the other hand the festival happened on the parking lot of an abandoned resort development, and where else is a rat supposed to live?), you have to admit it lived up to one promise: it was legendary.

Wire fraud is any swindling that happens electronically, whether by text, email, phone or social media. It’s so easy to fall on the wrong side of that – you could commit it just by sending a round robin, asking for a million dollars. Really, all that is standing between so many of us and jail is the sucker who will give us a million dollars. It’s really the suckers who belong in prison, if you think about it. Anyway, back to McFarland. “Obviously, a lot of that [talk] has been negative … but if it’s done well, I think Fyre has the chance to be this annual festival that really takes over the festival industry,” he said.