• All Blacks have a growing status in the US
• Match in Los Angeles or Japan also being considered

The British & Irish Lions are exploring the possibility of playing a money-spinning fixture in Las Vegas as part of their 2029 tour of New Zealand. Staging a match in Los Angeles or Japan are also among the possibilities but rolling the dice and taking the Lions to Vegas is the most eye-catching proposal.

Back in 2018 the Guardian reported how the Lions were keen on a fixture across the Atlantic and with the United States awarded the 2031 World Cup, momentum is growing. Crucially, the All Blacks have a growing presence in the US and are eager to continue to develop commercial opportunities. It is understood that preliminary discussions between Lions representatives and the New Zealand union have taken place.