This photograph taken on March 18, 2025 at a Netto discount supermarket in Copenhagen shows a price tag marked with a black star to help consumers identify and buy European-produced groceries as some activists call for a boycott of goods and services made in the US to protest US President Trump's policies.

A movement in Denmark to boycott American goods reflects the current mood of the population of nearly six million, which feels alienated and even threatened by the messaging coming from the U.S.