A media outfit, mediaReachOMD has upgraded to OMD Consumer Intelligence, OCI 2.0, to improve its efficiency.

According to a statement signed by the media outfit, the decision to upgrade to OCI 2.0 was borne out of the increasing complexity of consumer decision-making and evolution of media.

“OMD recognised the need for a more sophisticated approach, hence, the evolution to OCI 2.0, an integration of the tool with Artificial Intelligence revolutionising data interaction and analysis.

“This would lead to advanced data tracking, precision led business decisions. This would also reshape how brands analyze, interpret, and leverage consumer insights. OCI 2.0 sets a new industry standard, ensuring businesses can anticipate market shifts and make data-driven decisions with greater precision,” the statement reads

It highlighted the features to include Generative AI, Questionnaire Simulation and Expanded Markets.

“With a larger sample size and improved regional targeting, OCI 2.0 provides brands with deeper insights into consumer behaviours across multiple demographics, industries, and cultural contexts.

“This upgrade is one of the many steps to enhance and shape up mediaReachOMD as the agency of the future leveraging technology and generative AI as part of its commitment to the new redefined brand positioning of We Create What’s Next,” the statement reads.