An integrated marketing communications agency, Insight Publicis has announced its resignation from the Airtel Nigeria account.

According to a statement signed by the agency’s Chief Operating Officer, Dolapo Ogunbambo, the decision to part way with the telecommunication company was borne out of the inability to reach appropriate terms.

“This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership.

“While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks,” the statement reads.

The statement expressed the commitment of the agency to deliver excellent service, wishing the telecommunications company a good endeavour.

“Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives.

“We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors,” the statement reads.