TVS Motor Co, which is having a strong run in the scooter market in the current fiscal with sales of 13,30,260 units, up 23 percent YoY, in April-December 2024, has two key products driving this growth – its bestseller, the Jupiter range and the NTorq 125.
Till end-December 2024, the NTorq 125 has sold a total of 18,88,715 units (1.88 million units) and contributed 24 percent to the 7.94 million TVS scooters sold in India since February 2018.
In the current fiscal’s first 10 months, a total of 2,67,679 units have been sold, which makes for 6 percent YoY growth and a resultant reduced share of 20 percent of company scooter dispatches. Nevertheless, the NTorq 125 is the fourth best-selling scooter in India after the Honda Activa, TVS Jupiter and the Suzuki Access.
The NTorq’s importance in TVS’ scooter portfolio stems from the fact that after the Jupiter 110 and 125 (which has sold 7,90,028 units in April-December 2024), it remains TVS’ second-best-selling scooter.
Targeted at Young India
TVS introduced the NTorq in early 2018, when the scooter buyer preference for 125cc models was just about taking shape in India. Over the past few years, the company has, at regular intervals, introduced new variants to retain model freshness and also to rev up sales.
The NTorq is available in a total of six variants – base (drum/disc), Race Edition, Super Squad Edition, Race XP and Race XT, with pricing starting from Rs 84,600 to Rs 104,600 (ex-showroom Mumbai). While the Race XP gets a slightly more powerful engine at 10.2hp and 10.8Nm, the rest aren't too far behind at 9.4hp and 10.5 Nm of torque. The differences between the Disc, Race Edition and Super Squad Edition are purely cosmetic.
Jupiter, NTorq help TVS increase scooter market share to 25 percent
While the Jupiter, which recently crossed 7 million sales, remains the biggest contributor to TVS’ scooter sales with a 62 percent share since its launch, the NTorq is a strong No. 2 with a 24 percent share.
The NTorq’s strong showing in the competitive Indian scooter marketplace, along with the Jupiter’s sustained growth, has helped TVS increase its market share. From FY2018 through to FY2025, the company has expanded its footprint from 18.52 percent to 25.55 percent, enabling it to take No. 2 position after Honda (43 percent scooter market share). Third-placed Suzuki has a 14.66 percent scooter market share.
NTorq no.1 exported scooter in first 9 months of FY2025
On the export front, TVS has shipped 50,640 NTorqs to overseas markets between April-December 2024, up 16 percent YoY. Of the total 71,425 scooters that the company has exported in the April-December 2024 period, the NTorq with 50,640 units accounts for a 71 percent share. It is followed by the Jupiter (15,826 units), the iQube electric scooter (896 units) and the BMW CE 02 (4,063 units), which TVS manufactures for BMW Motorrad at its Hosur plant. Of the total 5,633 made-in-India electric two-wheelers shipped to overseas markets in the first nine months of FY2025, TVS Motor Co accounts for 88 percent.