At a time when India’s top two carmakers, Maruti Suzuki, and Hyundai Motor India, prepare to enter the mainstream electric vehicle market in 2025, BYD – the world’s second-largest electric carmaker – is considering its own B-segment or midsize electric SUV, priced around Rs 20 lakh.
- New BYD e-SUV to arrive in second half of 2025
- BYD looking to take on Tata Curvv EV, Hyundai Creta EV and Maruti's eVX
The company is studying and shortlisted a few models for the Indian market. If the exploration concludes favourably, BYD India could enter the Rs 20 lakh EV segment by the second half of 2025 and challenge Hyundai’s Creta EV and Maruti Suzuki’s EVx.
The model may be showcased at the upcoming Bharat Mobility Show in January 2025, which could act as a solid platform to gauge prospective buyers' interest in the SUV.
Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India told Autocar Professional that another SUV will be added to the portfolio in 2025. “There are many auto companies in India doing some small or big research, including ours. There is a plan to introduce another SUV, and the price range could be from Rs 20 lakh to Rs 50 lakh. We should have one SUV next year, but we will decide which one based on the study's outcome,” he said.
The newly appointed EV head at BYD India explained that the company would closely monitor the mainstream players and their products and decide its offering to enter the fray. “Our products are not positioned in the Rs 15 lakh to Rs 25 lakh market—that is a large market, and we are on that journey. We need these learnings to develop the right business case to enter the next orbit,” said Chauhan
BYD will also challenge the market leader Tata Motors, which is in a portfolio expansion mode. SUV specialist M&M will also enter the fray with a range of born-electric SUVs.
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