Delhi The Delhi trademark office landed itself in a major embarrassment after they accepted 'CHUTIYARAM' mark for a namkeen and biscuit company name on March 4.

However, the news of offensive trademark being granted to a namkeen and biscuits company came to light only on Tuesday after Bar and Bench published a report on it.

The Delhi trademark office was swift in revoking the trademark while acknowledging the mistake.

The Delhi trademark office in a communication to the applicant said, "The above mentioned application has been accepted through an error. The registration of the mark submitted for registration is open to objection on the ground that the mark is not registration within the meaning of Section 9/11 of the Trade Marks Act, 1999. The Registrar therefore propose to withdraw the acceptance in pursuance of Section 19 of the Act read with Rule 38 of the Trade Marks rules, 2017 and a hearing in respect of the application has been appointed. If you fail to attend the hearing the order of acceptance will be deemed to be withdrawn in pursuance of Section 19 of the Act read with rule 38."

Earlier, while accepting the mark the Delhi trademark office had said, "The above-said application has been accepted for the reasons: None appeared observed and ordered that since this is the fourth hearing the instinct mark is a combination of two arbitrary words Chuti and ram and the instinct mark as a whole is distinctive and it can be differentiate from the person to others and the Instinct mark has no direct reference to the applied goods, hence objection u/s 9 waived and the mark accepted."

When a trademark is classified as "Accepted & Advertised," it signifies that the application has successfully cleared the initial examination stage. The examiner either found no objections or resolved any concerns during scrutiny. Following this acceptance, the mark is published in the Trademark Journal, allowing the public and interested parties to review it, according to Bar and Bench.