The innovative Pinky Promise campaign created by Rahul Rudra & Abhiskek Kaddi of Ogilvy was selected as the winner of the Sustainability Campaign that the International Advertising Association (IAA) and the Indian Merchants Chamber (IMC) are planning.
The objective of the campaign is to use creativity and amplify awareness among individuals about the need to remember the little things in life which contribute toward sustainability.
Says IAA President Abhishek Karnani, "when individuals remember each small gesture that can make the planet a greener place to live in, they automatically carry that feeling into other aspects of their life. And that's how a movement begins."
Rahul Rudra & Abhiskek Kaddi, the winners of the campaign, say, “to us, creativity and sustainability share something in common. The best ideas often come when you’re not trying too hard, like on the toilet in this case. And the best sustainable practices are those that fit naturally into your life without requiring extra effort. That’s exactly what Pinky Promise is all about”
About IAA
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational
Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. IAA is over 80 years’ old and is headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA TechPulse, IAA Voice of Change, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.
For more information please visit www.iaaindiachapter.org or email secretariat@iaaindiachapter.org