In a significant shift for the fashion world, Donatella Versace is stepping down as Chief Creative Officer of Versace after nearly 30 years at the helm. The announcement was made via her social media, where she expressed gratitude to her design team and the employees who have been part of the brand’s journey. Donatella emphasised her commitment to nurturing young talent and revealed that Dario Vitale will be taking over as the new creative lead.

Carrying Gianni Versace’s legacy forward

Donatella took on the leadership of Versace following the tragic passing of her brother, Gianni Versace, in 1997. She played a crucial role in maintaining and evolving the brand’s signature aesthetic-bold prints, striking silhouettes, and a fearless embrace of luxury. Reflecting on her tenure, she said, “It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have embodied some of his spirit and tenacity.” While she is stepping down from her creative role, Donatella will remain an integral part of the brand as its Chief Brand Ambassador.

The rise of Versace in the fashion industry

Founded in 1978 in Milan by Gianni Versace, the label quickly gained international acclaim for its daring designs and opulent style. Gianni had already made a name for himself in the fashion industry in 1975 with his debut for the brand Complice. However, it was the launch of his own label that cemented his status as a visionary. His extravagant runway shows and innovative approach to branding-such as championing the supermodel phenomenon with Naomi Campbell, Cindy Crawford, and Christy Turlington-helped shape the modern fashion industry.

A new creative vision with Dario Vitale

With Donatella’s departure, all eyes are now on Dario Vitale, who previously served as Ready-to-Wear Design Director at Miu Miu before leaving in January. Known for blending contemporary trends with timeless craftsmanship, Vitale’s approach could bring a fresh perspective to Versace while honoring its rich history. His appointment signals an exciting chapter for the brand as it navigates the ever-evolving luxury fashion landscape.

The transition also comes in the context of Versace’s ownership under Capri Holdings, which acquired the brand in 2018 for $2.1 billion. As the industry adapts to changing consumer tastes and digital transformation, Versace’s new leadership will likely focus on maintaining its legacy while pushing the boundaries of modern fashion.

What’s next?

With Donatella stepping into an ambassadorial role and Vitale taking creative charge, the future of Versace holds both challenges and opportunities. Fashion enthusiasts and industry insiders will be watching closely to see how the brand evolves under this new direction.