An 11-year-old TikToker has tragically lost her life after participating in a dangerous internet challenge known as “chroming.” Brenda Sophia Melo de Santana, a resident of Bom Jardim in the Brazilian state of Pernambuco, died on Sunday, March 9, after inhaling aerosol deodorant, the act referring to the viral social media trend.

Deo kills Brazil girl

Brenda engaged in an ongoing TikTok challenge which took away her life. The young TikToker sniffed the deodorant as part of the trend, resulting in health complications. She suffered a cardiorespiratory arrest. She was immediately rescued and rushed to a local hospital, but despite doctors' efforts to revive her for 40 minutes, she was pronounced dead.

Authorities reported that the cause of death was a "possible oral inhalation of aerosol deodorant." The incident has sparked concern over the dangers of viral internet challenges that encourage risky behaviour among young users.

Condolence post

"It is with deep regret that I express my condolences on the death of student Brenda Sophia Melo de Santana, a student at EREF 19 de Julho. In this moment of immense pain, we sympathise with all family, friends and the school community, wishing them strength and comfort to overcome this irreparable loss. May God receive you in his infinite mercy", the Mayor, Prefeito Janjão, shared a note on her sad demise.

The digital memorial poster featuring Brenda’s image, a black ribbon, and a message from the Mayor, Prefeito Janjão, has been widely circulated. The message expresses sorrow and solidarity, offering prayers for Brenda’s soul and strength to her loved ones.

The Bom Jardim City Hall and Brenda’s school, EREF 19 de Julho, expressed deep condolences to her grieving family. A poster featuring the girl's photo and a prayer note was shared online, with many internet users mourning her death.