The India Chapter of the International Advertising Association (IAA) is collaborating with the Indian Merchants Chamber (IMC) to create a campaign to promote sustainability in our daily lives.

IAA President Abhishek Karnani says, "Sustainability is something that is not just important, it is urgent. And the IAA has been committed to sustainability through its widely acclaimed Olive Crown Awards.

I am delighted that an apex body of industry like the IMC has taken up sustainability as a key point on its agenda.

IAA has always believed in cause-related campaigns and this one will truly resonate not just with the creative community but with people at large.

We will appoint an elite jury to judge the entries received and we will produce and run the winning campaign across media. And the icing on the cake would be that the winning campaign would also be presented with a prestigious Olive Crown Award on April 4th. 2025".

The last date for sending in entries is February 25th.

Entries can be sent to https://forms.gle/AeCqFusnAR7ufHgc7

About IAA

The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational 

Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. IAA is over 80 years’ old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members.  IAA in India is seen as the most active chapter by IAA Global. IAA India is well-recognized for some of its marquee events like the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA TechPulse, IAA Voice of Change, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc.

For more information please visit www.iaaindiachapter.org or email secretariat@iaaindiachapter.org