Sameer Dhanrajani is the CEO of AIQRATE, a global AI advisory and consulting firm. He has been instrumental in helping organisations, including Fortune 500s, navigate the complexities of AI adoption. An analytics enthusiast, he has previously held key positions at companies like Cognizant Technology Solutions and Fractal Analytics. In an exclusive interview, he shares insights on the future of AI in the advertising and marketing industry.
Edited excerpts…
How do you see AI reshaping the advertising and marketing industry in the next five years?
The impact of AI in the ad and marketing industry will be tremendous. From hyper-personalisation and bespoke product development to advertisements on the go and algorithms on the fly, AI will revolutionise the way businesses interact with their customers.
What are the key factors that influence the purchase decisions of consumers?
Consumers today crave personalisation. They want to see products tailored to their individual needs and preferences.
At the current stage of AI development, to what extent can one completely depend on it for insights?
The accuracy of AI has increased significantly over the years, with some algorithms exceeding 98% accuracy. While AI is not perfect, it has become reliable enough for businesses to make informed decisions.
What advice would you give organisations just starting their AI journey?
Remember that AI adoption is a marathon, not a sprint. It's essential to have a clear strategy, invest in the right talent, and ensure that your infrastructure and data are in order.
What role will AI play in reshaping the workforce and the skills needed for the future?
AI will significantly impact the workforce, requiring employees to upskill and reskill every few years. Education will also transform, with AI-powered personalised learning becoming the norm.
As a thought leader, how do you keep up with the rapid advancements in technology?
It's essential to stay curious, challenge the status quo and be open to learning. No one is an expert, and we're all trying to keep up with the rapid changes in technology.