Valentine’s Day is celebrated across the globe, but not everyone follows the classic formula of roses, chocolates, and candlelit dinners. Different cultures have their own unique, heartwarming, and sometimes quirky traditions to observe the day of love. From friendship celebrations to mass weddings, let’s take a look at how countries around the world put their own spin on February 14.

Japan: Two-part tradition

In Japan, Valentine's Day is when women are expected to take the lead, gifting chocolates and presents to their significant others. But the celebration doesn’t end there—exactly one month later, on March 14, known as White Day, men return the favour by showering their partners with gifts.

South Korea: Three months of love (and Singles' Day!)

South Korea takes Valentine's Day celebrations to the next level. February 14 is for couples, where women give chocolates to their partners. March 14, or White Day, is when men return the favour, just like Japan's tradition. And for those who didn’t receive any gifts? April 14, known as Black Day, is their time to gather and enjoy bowls of jjajangmyeon (black bean noodles) in solidarity with fellow singles.

Taiwan: Confession through flowers

In Taiwan, flowers play a crucial role in expressing love. Men gift elaborate bouquets not just on Valentine’s Day but again on July 7. A bouquet of exactly 108 roses carries a special message—it's a proposal!

Denmark & Norway: Mystery love letters

In Denmark and Norway, Valentine’s Day isn’t limited to couples. Friends and family come together and exchange "lover’s cards," ranging from heartfelt messages to humorous notes. A unique tradition is the gaekkebrev, or “snowdrop letter,” an anonymous poem or paper cutout signed only with dots. If the receiver correctly guesses the sender, they win an Easter egg; otherwise, they owe one!

Philippines: Day for grand weddings

Valentine’s Day in the Philippines is more than just a romantic occasion—it’s an opportunity for mass weddings! Hundreds of couples participate in government-hosted ceremonies, tying the knot on this special day in a grand extravaganza.

Germany: Pigs as a symbol of love

Germany puts a playful twist on Valentine’s Day by incorporating pigs into the celebration. A symbol of both love and luck, pig-themed gifts are offered in various forms—from figurines to stuffed animals. Ginger cookies with romantic messages in icing are also exchanged alongside flowers and chocolates.

South Africa: Lupercalia tradition

South Africa embraces an age-old Roman tradition called Lupercalia, celebrated on February 15. Women openly wear the names of their crushes on their sleeves, making their affections known. For those preferring a more subtle approach, flowers and small gifts are also exchanged.

Finland: A celebration of friendship

Forget grand romantic gestures; in Finland, February 14 is all about appreciating friends. Known as Ystävänpäivä (Friendship Day), people exchange small gifts and cards with their loved ones, making it a day of warmth and appreciation beyond just couples.

Brazil: Love in June

In Brazil, Valentine’s Day falls on June 12, known as Dia dos Namorados (Lover’s Day). This timing avoids clashing with the famous Carnival festivities. Couples celebrate with romantic dates, gifts, and special dinners, making it a truly vibrant and passionate affair.

England: Singing for love

In parts of England, a sweet tradition sees children going door to door, singing Valentine’s Day songs in exchange for candy, fruit, or money. Some also celebrate by baking special Valentine buns, or "plum shuttles," filled with raisins, plums, and caraway seeds, symbolising love and prosperity.