Mumbai: As the draft policy for the 'Outdoor Advertisement Display' is still under review, the BMC has identified temporary spaces across the city where banners and posters can be displayed. These designated areas include 1,017 banners, 2,311 bus shelters, and 32,531 kiosks, which have now been permitted for advertisements.

However, the civic body has issued a strict warning that any banners, boards or posters found outside of these approved locations will face immediate and stringent action.

The Bombay High Court had reprimanded the Maharashtra government and civic bodies for failing to enforce its directives on illegal hoardings and banners. According to the court, displaying any banners, boards, or posters without prior permission is prohibited, and advertising on public roads and footpaths requires BMC approval.

"Despite ongoing awareness campaigns and eviction actions against unauthorised hoardings and banners, the BMC continues to face criticism due to persistent violations by certain parties. Until the hoarding policy is finalised, we have designated a few locations for advertisement displays. These regulations are intended to ensure the orderly and lawful use of public spaces while preserving the city’s aesthetics," said a civic official.

Chanda Jadhav, deputy municipal commissioner (special) stated that, "following the HC's order, the civic authorities have sent written letters to officials and representatives of political parties, social organisations, and business stakeholders. The letter requests that no unauthorised advertisement boards, banners, or posters be displayed on public spaces, roads, or footpaths. Advertisers are also urged to follow the prescribed procedure and display ads only in the approved locations."

Under the provisions of the Maharashtra Prevention of Defacement of Property Act, 1995, and Sections 328/328-A and 471 of the Mumbai Municipal Corporation Act, 1888, any individual or organisation found displaying unauthorised advertising materials such as boards, banners, or posters will face strict legal action. Violators will be subjected to criminal charges, and legal proceedings may include the filing of criminal cases and court claims.

The BMC has appealed citizens to report unauthorised and illegal advertising hoardings and banners by contacting the toll-free number 1916. In addition to this, a facility to file complaints against unauthorised advertisements has been made available on the official BMC website at www.mcgm.gov.in and on social media platforms @mybmc.