The 2025 edition of Maha Kumbh, hosted in Prayagraj, Uttar Pradesh, is attracting millions of people from diverse linguistic backgrounds. Amidst this diversity, the Ministry of Electronics and Information Technology (MeitY) is using Bhasini .
This is a initiative under the Digital India program, to ensure seamless communication and accessibility for all participants. By providing multilingual access in 11 Indian languages, BHASHINI is set to transform the way information is exchanged during this event.
Decoding Bhasini
Bhasini or the BHASHa INterface for India, is a initiative aimed at democratizing access to digital content and services across India’s linguistic spectrum. It aligns with the objectives of the Digital India program by fostering inclusivity and accessibility. As a National Language Translation Mission (NLTM), it uses artificial intelligence (AI) and natural language processing (NLP) technologies. Thus, enabling users to access content and services in their preferred language.
Bhasini changing the spiritual gathering
The Maha Kumbh presents unique logistical and communication challenges due to the scale and linguistic diversity of attendees. Bhasini addresses these challenges through its advanced multilingual capabilities:
Real-Time Information Dissemination: Bhasini allows translation of announcements, event schedules, and safety guidelines into 11 Indian languages. This ensures that pilgrims, regardless of their native tongue, can access crucial information during the event.
Simplified Navigation: Language barriers often complicate navigation in large gatherings. Its speech-to-text and text-to-speech tools and multi-lingual chatbot, integrated with mobile applications and kiosks, guide pilgrims in their preferred language.
Accessible Emergency Services: Multilingual access to helplines and emergency services ensures that attendees can seek assistance effectively, fostering a safer environment. In collaboration with the UP Police, Bhashini’s CONVERSE feature supports communication with the 112-emergency helpline with officers trained to assist devotees in overcoming language challenges.
Enabling E-Governance: With its support, authorities can communicate regulations, guidelines, and public service announcements to a diverse audience, ensuring smooth coordination.
Lost and Found: Bhashini’s ‘Digital Lost & Found Solution’ is a key feature, enabling visitors to register lost or found items using voice inputs in their native languages, with real-time text and voice translations simplifying interactions.
