Mysore sandal soap is an iconic soap being sold from more than 100 years, Chairman of Mahindra group, the Anand Mahindra reminisce his memories about mysore sandal soap.

Mahindra boss recongnised and praised the 108 years old soap brand by saying,'Overwhelmed by nostalgia upon seeing this clip. Delighted to see that it survives—and thrives. Going to start buying it again and inhaling the fragrance of tradition!'

Anand Mahindra also shared a video of a Mysore Sandal Soap factory that described the process of making the products. The Mysore Sandal Soap was endorsed by former Indian Cricket team captain MS Dhoni in 2006.

Netizens reactions

An X user named Aditi Choudhary, AditiRajasthan, said,'A GI product' lauding the product and their heritage of mysore sandal soap.

Another X user Dr.Satwinder Singh @doctorsatwindr, said, One of my absolute favorite bath soaps is the MYSORE SANDAL!!

On of the X @Mani_Karnika06 user named Thank you for sharing my friend's post @anandmahindra ji. Indeed Mysore sandal soap is part of our lives.

Karnataka Soaps and Detergents Limited is the manufacturer of the well-known Mysore Sandal soap, which is renowned for both its scent and its form. The New Indian Express reported that the company intends to add almost 480 new distributors throughout India in 2025 as a result of its popularity.

Southern states are where the soap is most readily available. In order to increase its market presence, it intends to reach out to regions like Gujarat, Punjab, Nagaland, Jammu and Kashmir, and every other state.