Sri Vijaya Puram, Nov. 14: The National Newborn Week (NNW) will be observed from November 15 to 21, 2024 with the theme ‘Optimising Antimicrobial Use to Prevent Antimicrobial Resistance (AMR) in Newborns’. This theme is relevant for optimizing antibiotic use in the neonatal period is crucial to prevent antibiotic resistance, to ensure implementation of various maternal and child health services at facility and draw their linkage with community, so that newborns not only survive but thrive in health.