Mumbai (Maharashtra) [India], April 2: India has long been a country that finds value in prolonging the life of everyday objects. This habit of extending an item's utility period is ingrained in Indian culture, but some things aren't meant to last forever. Especially when it comes to hygiene. Millions of Indians continue using their toothbrushes long past their recommended lifespan, unknowingly putting their oral health at risk. Colgate-Palmolive (India) Limited, saw an opportunity to not just inform people, but also to make them understand the need to change brushes periodically, through an interesting and unique exhibit.