New Delhi [India], March 25: Girl Effect India, the global non-profit working with and for girls and women, has launched Saccha Pyaar kya hai yaar - a groundbreaking digital campaign reshaping youth perspective on love, respect, consent and gender roles and expectations. Hosted on its youth-facing channel Chhaajaa, and rooted in audience insights from young people, #SacchaPyaarKyaHaiYaar highlights how young people navigate expectations, equality and gender roles in relationships in modern India.