New Delhi [India], March 17: Since its inception in 2013, the P.C. Chandra Jewellers Goldlites Diva beauty pageant has emerged as a beacon of empowerment and self-expression for young women across Eastern India. Owned by P.C. Chandra Jewellers, the event was conceived with the objective of connecting with a younger audience, and over the years, it has significantly evolved to become a celebrated platform that nurtures talent and confidence.