Taipei [Taiwan], March 6: Leveraging sports events for marketing is a key strategy for brands to enhance their visibility. Examples include the Super Bowl in the United States and the FIFA World Cup, held every four years. This year, during the World Baseball Classic Qualifiers (WBCQ), Domino's Taiwan swiftly responded to social media trends with a series of engaging marketing campaigns. As a result, the brand successfully boosted its favorability and emerged as one of the most talked-about corporate brands during the tournament period.