New Delhi [India], February 8: Veganuary, the global movement to try vegan in January and beyond, has hit record popularity in India, with a total of 1,39,486 Indians trying vegan this year. Globally, around 25.8 million people participated in Veganuary in January 2025. A new sister campaign, V-March, will bring the Veganuary concept to even more people when it launches next month in China.