New Delhi [India], February 7: Lava International Limited, the Indian smartphone manufacturer successfully concluded its #MyBharatWithLAVA campaign, garnering 57K engagement on Instagram. The two- day campaign started on the eve of Republic Day 2025 marked an industry-first initiative, celebrating India's rich cultural diversity, ethnicity and creativity through a digital parade. By collaborating with popular content creators from across the country, the campaign brought to life the patriotic spirit and unique storytelling, while celebrating India's secular ethos of Unity in Diversity.