New Delhi [India], February 5: In a world where digital interaction shapes user decisions, the fusion of User Experience (UX) design and persuasive strategies is redefining the way we connect with technology. Recognising the pressing need for expertise at this intersection of design and psychology, the Indian Institute of Technology (IIT) Delhi has announced admissions to the second cohort of its Advanced Certification Programme in Persuasive UX Strategy. This programme equips learners with the tools to craft innovative and impactful digital interfaces that captivate and effectively guide user behaviour.