Shah Rukh Khan’s 2023 film 'Jawan' created immense excitement with its high-profile promotions, featuring a grand trailer launch, a pre-release event in Chennai, and an audio launch. Director Atlee, actors Vijay Sethupathi and Yogi Babu, music composer Anirudh Ravichander, and many other notable figures attended the event. The event has come under scrutiny following allegations that Shah Rukh Khan deliberately restricted media access.