For JioStar, the newly minted behemoth, the ambition is clear: reach a billion viewers across platforms in 2025. “IPL always had the immense potential to go from where it was to unseen heights,” Sanjog Gupta, JioStar Sports CEO, told K Shriniwas Rao, Head of Content (Sports), Times Internet. The scale is staggering — 170 experts, 25+ feeds, 12 languages. But behind the slick packaging is a larger story: of a media empire staking its claim on India's cultural centrepiece.