PepsiCo will increase its play in the packed food segment, catering to "multiple Indias" with different taste buds as it bets on innovations and premiumisation to continue its double-digit growth in the country, its India & South Asia CEO Jagrut Kotecha said. Pepsico will expand its snacks business in India, as consumption is very low vis-a-vis other countries and with growing urbanisation and more money coming in the pockets with a growing economy, Kotecha expects consumption of packed foods to increase. PepsiCo, the makers of Kurkure and Lays, has internally divided India into nine clusters to match the regional taste buds of "multiple Indias", he said, adding "if you say it's just one India, I think we are not doing enough justice to it." "You need to design your portfolio, keeping those consumers of India like multiple Indias. So that's on being consumer-centric and starting to work and drilling down on that. And then understanding what the trends are in terms of taste, ...