iPhone maker Apple led the India smartphone market in supply value terms with 23 per cent share while Chinese smartphone brand Vivo led the market in volumes in 2024, a report by Counterpoint Research said on Thursday. Apple volume share during the December quarter increased to 11 per cent on a year-on-year basis to occupy the fifth spot from 9 per cent a year ago. The iPhone maker, however, did not figure among the top five smartphone brands in annual data sets as per the Counterpoint Research estimates. The report estimated that smartphone shipments grew 1 per cent year-on-year in 2024, reaching 153 million units. Counterpoint Research Senior Research Analyst Shilpi Jain said India's smartphone market is showing signs of maturity, with stable volumes affected by low entry of new users into the ecosystem. "Replacement cycles are increasing as entry- and mid-range devices continue to improve each year. At the same time, there is a shift toward higher-priced devices, with shipments