Home-grown FMCG major Emami is planning to expand its play in the fast-growing male grooming market with new brand identity 'Smart and Handsome', and is setting sights on Rs 1,000-crore revenue in the next 3-4 years, the company's Vice-Chairman Mohan Goenka said on Thursday. The Kolkata-based firm has rebranded its 'Fair And Handsome' as 'Smart And Handsome' to expand appeal among millennials and GenZ, and has roped in Bollywood actor Kartik Aaryan as the new brand ambassador. The country's male grooming market is estimated at Rs 18,000 crore. Emami is planning to launch new products and several ranges under its 'Smart And Handsome' portfolio, making it a complete male grooming brand. According to Goenka, though the FMCG space is facing slow consumption growth, segments such as male grooming are on the fast lane, with men looking for products that address multiple concerns such as hydration, oil control, and overall skin health. Till now, Emami, with its over two-decade-old brand